Adverts for booze on television could be banned before 9pm to protect children in a new alcohol plan.

The pre-watershed ban is being considered along with a range of measures to cut the harm caused by alcohol.

The plan could put Holyrood in conflict with the UK government as the Scottish Government does not control broadcasting and advertising so needs Westminster to take action to cover the whole of the UK.

The strategy states: “We will press the UK Government to protect children and young people from exposure to alcohol marketing on television before the 9pm watershed and in cinemas or else devolve the powers so the Scottish Parliament can act.”

Health warnings, like on cigarettes and tobacco products, could also be introduced on labels on bottles and cans to highlight the risks of alcohol abuse.

The Scottish Government has revealed the proposals in its new Alcohol Strategy.

The plan includes a review of the 50p minimum unit price. Two years after it was introduced to measure if it is effective.

There will also be an investigation into the impact of online and phone sales of drink which is then delivered to homes.

Joe FitzPatrick Public Health Minister said more than 1000 people died from alcohol abuse last year and action as needed.

He said: “Our new Alcohol Framework sets out our next steps on tackling alcohol-related harm. We need to keep challenging our relationship with alcohol to save lives. Behind each statistic is a person, a family, a community struggling with the impact of alcohol harms.

“These new measures build on the progress of our 2009 Framework which has made an impact by tackling higher-risk drinking, but we want to go further.

Scotland’s action is bold and it is brave and, as demonstrated by our world-leading minimum unit pricing policy, we are leading the way in introducing innovative solutions to public health challenges.”

Minimum pricing was implemented in May after a lengthy court challenge by the Scotch Whisky Association attempted have it ruled unlawful.

Some have argued the 50p price was too low and the Liberal Democrats are among those who want to see it increased.