Supermarket chain Lidl have made quite a few locals chuckle in recent weeks by 'covering' their competitors advertisements with their own.

Throughout Glasgow, Lidl have been painting over competitors such as Asda and Waitrose billboards and street signs with their own advertisements - and it has definitely gained public attention.

Glasgow City Centre, in particular, has seen supermarket billboards covered or changed, with billboards on Great Western Road, Hope Street and St Vincent Street targeted by Lidl’s fierce advertising campaign.

Evening Times:

Their idea may have been a bit extreme, but it seems to have been effective.

With all of its awards, we don’t think Lidl really needs to worry about their advertising campaign and should continue doing what they do best - creating good quality products without harming any future billboards.