Wellpark Brewery has seen its busiest ever month as visitors flocked to hear the story of Glasgow’s famous Tennent’s.

Visitor numbers were up 70% year-on-year for the month, and 30% up on November.

This follows the building of a £1 million visitor centre, The Tennent’s Story, which opened in at the end of November last year.

The visitor centre tells the history of brewing in the area from the 1500s to the present day, as well as how Hugh Tennent gave his name to the lager.

Since the new addition to the brewery, it has jumped up three places to seventh, in the top ranked things to do in Glasgow on TripAdvisor with a host of five-star reviews flooding in.

With the opening of the centre, further personal links with the city and local community are coming to the fore, with many visitors bringing in examples of their own connections to Tennent’s. 

Many visitors have also started bringing in examples of their own connections to Tennent’s such as photographs, work certificates and other artifacts from former employees.

These donated exhibits are now stored in Tennent’s archive and may potentially be displayed in future exhibitions.

The hope is that the increase in tourism will help Glasgow meet its goal of attracting one million extra visitors a year by 2023.

Alan McGarrie, Group Brand Director at Tennent’s said: “The reaction from visitors to The Tennent’s Story has been incredible, with record numbers of people coming to Wellpark to get closer to the story of Scotland’s favourite beer.
 
“One of the objectives we had when we opened the centre was to bring more people into the East End so to have welcomed as many visitors as we have during what is usually one of our quieter months is really encouraging.
 
“Hearing first-hand people’s own Tennent’s stories has been really eye-opening. It’s only when you have the wider public coming in that you get such a sense for how important Tennent’s has been for the people of Glasgow and Scotland since 1885.”