A CELEBRITY hair stylist has pledged to donate £5 from every hair cut to charity if salon-goers post a selfie, Lewis Capaldi style.
Award-winning hairdresser, Kevin O’Neill, will give the cash to mental health charities if clients post a towelled up pic, straight from the salon.
Capaldi is known for his work to raise awareness about mental health and launched his own support network - LiveLive -for fans attending gigs.
From Friday, guests to the Merchant City salon will be asked recreate one of the singer's most iconic snaps with a wrapped towel and sunglasses, then post on social media using the hashtag #CapaldiOK
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The campaign is running in support of Mental Health Awareness Week, which runs from May 13-19 and to mark the release of Capaldi's new album, Divinely Unispired to a Hellish Extent, which is released on Friday.
It will run for the duration of May and one lucky Capaldi OK? salon selfie taker will win two tickets to his sold out show on March 6 2020 at the SEC Hydro.
Another two winners will enjoy a complimentary blow dry and styling service.
Salon owner Kevin O’Neill said: "Lewis is a smashing role model for Scotland and we wanted to celebrate his success and the new album by supporting his forward-thinking social anxiety initiative.
“We hope Glasgow will back our campaign and we’d like to invite our all friends, guests and the city down to the salon throughout May to show their support, take a Capaldi OK? selfie and help us highlight the importance of talking about mental health."
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