Unlike the flag waving, hysterical hoopla that tends to greet English or indeed UK success in, say, women’s tennis, football, netball, hockey, rugby, quoits, falconry or cribbage, golfing glory is often welcomed with more modest adulation.

Instead of a roaring reception in various media outlets it can be more like the low key applause you’d hear at the county cricket when a batsman nurdles a boundary early in the innings. There’s a concerted effort to crank up the volume here at the AIG Women’s British Open, though.

“We deserve to get more publicity,” declared Bronte Law who is sitting alongside her English compatriot, Charley Hull, on a seven-under halfway tally and very much in the title mix at Woburn.

“If we’re going to get the publicity, then now is the time. The excuse wouldn’t be, ‘Oh, well, it’s in the States’. We’re doing it here in front of a home crowd.”

While South Africa’s Ashley Buhai opened up a three shot lead over Japan’s Hinako Shibuna on 12-under after a 67, Law, Hull and defending champion Georgia Hall gave those aforementioned home galleries plenty to shout about with Law in particular sparkling on the big stage.

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Her neatly assembled five-under 67 was full of poise, precision and purpose and the 24-year-old has now negotiated two laps of the Marquess course without dropping a shot.

Having made her breakthrough on the LPGA Tour earlier this season, Law is now up to 22nd on the world rankings and, along with Hall and Hull, is part of an English triumvirate that’s the best since the celebrated trio of Laura Davies, Trish Johnson and Alison Nicholas were in their pomp.

Needing a wildcard pick for the Solheim Cup – she hasn’t played the required number of Ladies European Tour events to qualifying automatically – Law has compiled her seven-under aggregate under the impressed gaze of European skipper Catriona Matthew. “It’s like when you’re younger at school and you’re in front of the teacher so they can keep an eye on you,“ said a smiling Law, whose round was a tidy as the Woburn Abbey gardens and included a raking putt for a two on the 14th.

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Winning a major would be the next step for Law and having watched her good friend Hall do that in the Women’s Open at Lytham a year ago, she is keen to sample the ultimate glory herself.

“If someone asked me what’s the most incredible win that you’ve watched of another person, then it would be Georgia winning last year,” added Law of that inspiring feat.

Hull cemented her place at the sharp end with a 70 for her seven-under total. The Woburn member’s approach to the par-5 second generated an audible curse of “s**t” but her recovery was far from that as she ended up making a birdie.

Despite a trio of dropped shots at nine, 13 and 14, the 23-year-old got back on track with a brace of birdies at 15 and 16. “My fiance’s dad was like ‘come on, girl’ after I made a couple bogeys and I had a good bounce back,” she said of the family support.

Hall was back on six-under after a four-birdie 69 and handily placed as things begin to heat up at the sharp end of affairs.