UPDATE: Firefighters still on scene of massive Greenock fire more than 14 hours on. Read more here

Dozens of firefighters were tackling a large-scale fire in Greenock on Thursday evening after the blaze broke out. 

Well-developed flames could be seen billowing from the top of a building on the town's Jamaica Street. 

The blaze is believed to have started at around 5pm, with 10 fire engines all at the scene. 

Glasgow Times:
Image: @Fenwick47 (Twitter)

Fire crews remain at the building to try and put out the fire, which continues to burn. 

A spokeswoman for Scottish Fire and Rescue Service (SFRS) said: "SFRS was alerted at 5.07pm on Thursday, December 27, to reports of a building fire in Greenock. 

"Operation control mobilised a number of fire engines to the town's Jamaica Street. 

"When firefighters arrived they were met with a large and well-devleoped fire. 

"Crews currently remain on the scene to extinguish the fire. 

"We currently have 10 appliances in attendance."